LC23 - Summer School

Strategy & Visual design | 2024

In a world where tradition is often seen as fixed, LC23 SummerSchool embraces Apulia's raw, authentic essence, transforming it into a playground for innovation. Young creatives from multiple generations come together to rebel positively—not by rejecting the past, but by reinterpreting it.

Insight LC23 Summer School

The essence

LC23 Summer School encourages individuals to rewrite and transform traditions rather than view them as fixed. This approach invites participants to understand the cultural value of their heritage and engage with it through reinterpretation. By leveraging a wealth of knowledge and secrets inherent in Apulian culture, local mentors guide participants in immersing themselves in their traditions, fostering a dynamic connection between the past and the future.

LC23 payoff & logo
The images used for the campaign and the project are been digitally manipulated using AI technology. The original photo are from Pietro Percoco and Martin Parr.
LC23 campaign
Detailed mockup LC23
LC23 campaign
LC23 campaign
LC23 flyer design for campaign
LC23 campaign t-shirt design
LC23 campaign t-shirt design
Label LC23 t-shirt design